diff --git a/README.md b/README.md
index 30df6adc0e5c108b4391a5e1c934340fe3970202..3b1e3e052d2fbdd8e3b6cb2cd1dbc3a786a694f7 100644
--- a/README.md
+++ b/README.md
@@ -33,6 +33,20 @@ Former maintainers with significant contributions include [Jack Nagel](https://g
 Code is under the [BSD 2 Clause (NetBSD) license](https://github.com/Homebrew/homebrew/tree/master/LICENSE.txt).
 Documentation is under the [Creative Commons Attribution license](https://creativecommons.org/licenses/by/4.0/).
 
+## Donations
+Homebrew is a non-profit project run entirely by unpaid volunteers. We need your funds to pay for software, hardware and hosting around continous integration and future improvements to the project. Every donation will be spent on making Homebrew better for our users.
+
+Homebrew is a member of the [Software Freedom Conservancy](http://sfconservancy.org) which provides us with an ability to receive tax-deductible, Homebrew earmarked donations (and [many other services](http://sfconservancy.org/members/services/)). Software Freedom Conservancy, Inc. is a 501(c)(3) organization incorporated in New York, and donations made to it are fully tax-deductible to the extent permitted by law.
+
+- [Donate with PayPal](https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=V6ZE57MJRYC8L)
+- Donate by USA $ check from a USA bank:
+  - Make check payable to "Software Freedom Conservancy, Inc." and place "Directed donation: Homebrew" in the memo field.  Checks should then be mailed to:
+    - Software Freedom Conservancy, Inc.  
+      137 Montague ST  STE 380  
+      BROOKLYN, NY 11201             USA  
+- Donate by wire transfer: contact accounting@sfconservancy.org for wire transfer details.
+- Donate with Flattr or PayPal Giving Fund: coming soon.
+
 ## Sponsors
 Our CI infrastructure was paid for by [our Kickstarter supporters](https://github.com/Homebrew/homebrew/blob/master/share/doc/homebrew/Kickstarter-Supporters.md).
 
@@ -41,3 +55,7 @@ Our CI infrastructure is hosted by [The Positive Internet Company](http://www.po
 Our bottles (binary packages) are hosted by Bintray.
 
 [![Downloads by Bintray](https://bintray.com/docs/images/downloads_by_bintray_96.png)](https://bintray.com/homebrew)
+
+Homebrew is a member of the [Software Freedom Conservancy](http://sfconservancy.org)
+
+[![Software Freedom Conservancy](http://sfconservancy.org/img/conservancy_64x64.png)](http://sfconservancy.org)