diff --git a/share/doc/homebrew/Analytics.md b/share/doc/homebrew/Analytics.md
index 3cb406df4309fc4fe3329fa199e7503defd28c62..e22f11607b1080a2fd294de198d1a7e315650d79 100644
--- a/share/doc/homebrew/Analytics.md
+++ b/share/doc/homebrew/Analytics.md
@@ -43,5 +43,15 @@ Homebrew's analytics are accessible to Homebrew's current maintainers. Contact @
 ## How?
 The code is viewable in https://github.com/Homebrew/brew/blob/master/Library/Homebrew/utils/analytics.rb and https://github.com/Homebrew/brew/blob/master/Library/Homebrew/utils/analytics.sh. They are done in a separate background process and fail fast to avoid delaying any execution. They will fail immediately and silently if you have no network connection.
 
-## Opting-out
-If after everything you've read you still wish to opt-out of Homebrew's analytics you may set `HOMEBREW_NO_ANALYTICS=1` in your environment or run `git config --file="$(brew --repository)/.git/config" --replace-all homebrew.analyticsdisabled true` which will prevent analytics from ever being sent when either of them have been set.
+## Opting out
+Homebrew analytics helps us maintainers and leaving it on is appreciated. However, if you want to opt out of Homebrew's analytics, you can set this variable in your environment:
+
+```sh
+export HOMEBREW_NO_ANALYTICS=1
+```
+
+Alternatively, this will prevent analytics from ever being sent:
+
+```sh
+git config --file="$(brew --repository)/.git/config" --replace-all homebrew.analyticsdisabled true
+```